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Andy Powell // Creative Director
Strategising, art-directing, creative-directing writer of advertising, direct mail, digital, content and other zeitgeisty buzzwords.
Client: Centrepoint
Project: Christmas appeal
Media: Press, online
Scope: Copywriting, art direction, creative direction
Christmas is the most important period for most charities, as it's the time when most funds are received. We were challenged to increase Centrepoint's response rates, and this powerful set of ads did exactly that, beating previous campaigns by a distance.
The campaign was so successful it ran for several subsequent Christmases.
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