Andy Powell // Creative Director
Strategising, art-directing, creative-directing writer of advertising, direct mail, digital, content and other zeitgeisty buzzwords.
The advertising world's changed in the last 20 years.
I've changed with it.
I always tell people that I can go from strategy to supply, through concepts, copy, design and art direction. They don't believe me, until they see me in action on any of these:
– brand development
– brand positioning
– integrated creative across advertising, digital, direct, content and other zeitgeisty buzzwords
– direct response – integrating behavioural psychology and fundraising best practice
– copywriting, including targeted SEO-friendly web copy
– art direction and design
– creative consultancy and marketplace audits
I've worked in a myriad of brand sectors, including this semi-digestible list: fmcg; retail; technology; legal; banking; gaming and gambling; government; travel; attractions; charity; alcohol and property. This little lot has put my work across TV, radio, posters, print, PR, DM, inserts, social, online and events.
My work has been shortlisted and gonged at the DMA, IDM, the Drum Creative, Campaign Big, Campaigns for Good, IoF, the Caples, Marketing Insight Masters, Campaign Outdoor Hall of Fame, Revolution!, B2B, PPA, CorpComms and MIMA Awards.
I have worked at a number of the top 10 above-the-line agencies. Today, I am making good things happen as Creative Director at GOOD Agency. In the last ten years alone, I have helped raise nearly £1billion for good causes, inspired hundreds of thousands of people to take action and worked with organisations spanning almost all of the Sustainable Development Goals.
I have a strong belief that good creative has to work on a behavioural level to provoke a response. The more parts of the brain you can fire up, the more successful the work becomes. People in white coats agree, although they use longer words.
Download my CV.